Chema left Investment Banking in 2011 to found Alterkeys.com, a vacation rental platform. Alterkeys was acquired by Room Mate Hotels after 4 years, operating in 42 countries and provides more than 100,000 properties.
This deal was the first (of many to come) M&A transaction from the hotel industry into the vacation rental sector. Then he started to teach entrepreneurship in several universities, to act as Business Angel in newborn companies, and, in 2017, he founded Alterhome.es, a property management company specialized in well-decor apartments that today operates in 3 cities, with a 10.000.000€ turnover and no VC backing.
He also acts as chairman of the Madrid Vacation rental association, Asotur, and leads the Alterhome expansion into several LATAM destinations. Now trying to change the hotel industry as well.
Chema’s session is going to be included in the Main conference program, which is going to be released very soon.